Backing Paper
(Die-Cut Shape)
Vinyl Substrate
(Peelable)
Monster Artwork CMYK Artwork
UV Gloss Coating

Die-Cut & Kiss-Cut Sticker

Vinyl on Backing Paper

Die-Cut + Kiss-Cut

Sample #3

This demonstration shows die-cutting (cuts through all layers) and kiss-cutting (cuts top layers only, leaving backing intact for peelable stickers).

Credit: Indigo Ink

About Die-Cutting & Kiss-Cutting

This demonstration shows the difference between two levels of cutting used in sticker production. Die-cutting cuts completely through all layers including the backing paper, defining the final shape of the sticker sheet. Kiss-cutting cuts through only the top layers (vinyl, print, and coating) while leaving the backing paper intact.

Kiss-cutting allows the sticker to be easily peeled from the backing for application, while the backing paper provides support during handling and storage. Notice how the backing paper extends beyond the kiss-cut line—this area remains after the sticker is peeled away.

The complex organic shape shown here demonstrates how both die-cutting and kiss-cutting can follow intricate contours, creating unique custom sticker shapes that stand out.

Two cut types, two purposes: The die-cut defines the overall sheet shape (for trimming), while the kiss-cut creates the peel-and-stick boundary. Both cuts can follow complex organic contours using digital cutting technology.

Best Practices

File Setup

Step-by-step instructions for setting up die-cut and kiss-cut lines in Illustrator.

Adobe Illustrator

Die-Cut & Kiss-Cut Setup

Creating cut lines for sticker production

Step 1 of 7
Die-Cut vs Kiss-Cut Concept

Understand Die-Cut vs Kiss-Cut

Die-cut cuts through all layers (vinyl + backing paper) to define the sheet shape. Kiss-cut cuts only the top layers, leaving backing intact for peel-and-stick.

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Most stickers use kiss-cut for the sticker outline and die-cut for the overall sheet trim.

Layer Panel Setup

Set Up Layer Structure

Open Window > Layers and create three layers: Die-Cut (top), Kiss-Cut (middle), Artwork (bottom).

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Important: Keep cut lines on separate layers from artwork to simplify file export.

Die-Cut Path

Create the Die-Cut Path

On the Die-Cut layer, use the Pen Tool or Shape Tools to create the outer boundary. This defines where the sheet will be trimmed.

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For simple shapes, a rectangle or rounded rectangle works well. Complex shapes can follow the sticker artwork.

Kiss-Cut Path

Create the Kiss-Cut Path

On the Kiss-Cut layer, draw the sticker outline. This path defines where users will peel the sticker from the backing.

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Critical: The kiss-cut path must be entirely inside the die-cut boundary with at least 0.125" margin.

Die-Cut Color (100% Magenta)

Set Die-Cut to 100% Magenta

Select the die-cut path and set the stroke color to 100% Magenta (C:0 M:100 Y:0 K:0). Set stroke weight to 0.25pt with no fill.

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The cutting software recognizes 100% Magenta as the die-cut (full cut) instruction.

Kiss-Cut Color (100% Yellow)

Set Kiss-Cut to 100% Yellow

Select the kiss-cut path and set the stroke color to 100% Yellow (C:0 M:0 Y:100 K:0). Use the same 0.25pt stroke weight with no fill.

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No overprint: Do NOT enable Overprint Stroke on cut lines. They should knock out, not overlap.

Export PDF

Export as PDF/X-4

Go to File > Save As and choose PDF. Use the PDF/X-4 preset. Ensure "Preserve Illustrator Editing Capabilities" is OFF.

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Verify cut lines in Output Preview (Acrobat: Tools > Print Production > Output Preview). Magenta = die-cut, Yellow = kiss-cut.