Color on Holographic

Color Shift Comparison

Click a color chip to see how it appears on different substrates

Select a Color

Why Colors Shift on Holographic

The Substrate Shifts

Unlike paper or even metallic foil, holographic board displays a rainbow spectrum that changes with viewing angle. Your printed colors inherit this iridescent quality.

Ink Transparency

CMYK inks are transparent. On white paper, light bounces back cleanly. On holographic, the shifting rainbow pattern shows through, tinting your colors dynamically.

Design Tip

Use white ink backing (HP White 1) under areas where color accuracy matters. Leave areas without white to let the holographic rainbow enhance your design.

Color Shift Comparison

White Paper

Holographic Board